TOSCAN WINES

The measure will be used to increase the competitiveness of Tuscan wine producers in non-EU markets, through different actions such as

● actions concerning public relations

● promotion and advertising

Its purpose is to highlight the high standards of the Union's products, especially Italian, in terms of quality, food safety or environment.

Funding also includes participation in fairs, events and exhibitions in the sector. This is important in order to make the quality of these wines known even more. Tuscany is still among the first regions in the export of wine, but even in the EU it has lost a little bit of success.

After the success of BuyWine, the event returned in presence, held at Fortezza da Basso to present the wines of the region to buyers from all over the world. It was a great success and there were many participants. Most of the buyers came from United States, Canada and EU countries.  There will be a rich calendar for wine lovers.

Events dedicated to Tuscan wines: here is when to participate

Here are the events scheduled in the Tuscan region to go and taste some wines!

• On February 26th in Montepulciano debuts the edition of Vin santo Lovers. The event will be held at the Fortezza di Montepulciano, the headquarters, among other things, of the Consorzio del Vino Nobile. An event entirely dedicated to Vin Santo, to taste the best of the tradition.
• March 6 and 7 in Florence is back Vini Migranti, an event which will gather wine producers from all over the world. This is an occasion to know and appreciate niche wine realities. 50 producers, Italian and not, have been selected to give life to an exhibition with guided tasting.
• March 12 and 14 in Siena will be held Wine&Siena, an event of taste. Specifically between the complex of Santa Maria della Scala and other historical palaces of Siena. Wine, food and producers for an event wanted by the Patron of Merano WineFestival Helmuth Köcher and Confcommercio Siena.
• March 20 and 21, the Terre di Toscana event: in Versilia, now in its 14th edition, 120 of the most important wineries in the region will be present. New vintages in evidence among sparkling, white and red wines with famous and emerging producers, all to be tasted.

Not only events, wines from Tuscany land among Nfts

The Italian Wine Crypto Bank (Iwcb) tried to push the wine world towards the digital revolution and brought it among NTFs and blockchain.

The first Italian wine bank has found its fruits in Tuscany, and it has become easy to think that a bottle of wine can be purchased with NTFs.

A few months ago Rosario Scarpato, founder and director of Iwcb spoke at BTO in Florence and told about his experience. The crypto bank of wine launched a few months ago the virtual currency to buy bottles with Bitcoin, Ethereum and other cryptocurrencies.

Six Tuscan wines have become part of the "Catch 22" collection of NFTs created by the Italian Wine CryptoBank. Starting from February, each wine will have 22 NFTs on the marketplace of the Italian Wine Crypto Bank: the token will allow to redeem, starting from March 2022 a Magnum of the wine to which the same NFT is linked.

The six wines of NFT are:

● Vigna del Suolo Brunello di Montalcino DOCG by Argiano;

● Siepi Toscana Rosso IGT by Marchesi Mazzei;

● Marianova Bolgheri Superiore DOC by Michele Satta;

● Caberlot Toscana Rosso IGT by Podere Il Carnasciale;

● Oreno Toscana Rosso IGT by Tenuta Sette Ponti

● Redigaffi 7 Toscana Rosso IGT by Tua Rita.

The best wines you can find in Tuscany

●Marchesi Antinori Tenuta Guado al Tasso Cont'Ugo Bolgheri DOC: a red wine with a scent of cherry and strawberry, with spicy notes. Smooth on the palate but, with a long finish. It is composed by vineyards with Merlot grapes, Tenuta Guado al Tasso covers an area of 320 hectares of vineyards, in a splendid plain surrounded by hills. Alcoholic fermentation takes place in stainless steel tanks. How to serve it? This excellent Merlot di Bolgheri with pasta with meat sauces, mushroom risotto, wild boar stew, aged cheeses and cured meats.

● Frescobaldi Campo ai Sassi Rosso di Montalcino DOC: This Montalcino red wine has the typical characteristics of Sangiovese, which brings sophisticated and rich wines to the palate. Aged in oak barrels for 12 months. It has an aroma of fruit with floral notes and presents a pretty sweet and firm taste, with a fruity finish. How to serve it? Perfect to accompany red meats. It should be served after about 15 minutes from opening.

● Banfi La Pettegola Vermentino Toscana IGT: finally a white wine, a beautiful straw yellow with a fresh and determined taste and a fruity aroma with balsamic notes, long finish. It is produced with vermentino grapes. How to serve it? Excellent for an aperitif with cold cuts and fish dishes. It should be served cold between 8° and 10° C.

To stock your wine shop or your supermarket with Tuscan wines and also wines from other regions such as Umbrian wines, Piedmont wines and Lombardy wines, you can visit www.italianwinelover.it, a real virtual wine shop suitable for wine explorers, where you can get the best bargains from Italian wholesalers.